In 2016, Shopify launched Kit Favours as a premium feature for users. Kit is essentially a virtual employee that handles both inbound and outbound marketing services for Shopify merchants. Kit’s tasks include; inventory management, Facebook advertising and customer email, to name a few. All of these helpful tasks Kit is responsible for are controlled by the Shopify merchant via SMS message, Facebook Messenger or Telegram. Evidently, Kit has been a popular merchant tool that has increased efficiency and improved customer relation management.
Until June 7th, 2017, Kit was only available for premium users; however, the virtual employee is now a free feature available to all members on Shopify’s platform. Users will greatly benefit from this update as they will be given the opportunity to essentially gain a new employee to enhance productivity.
According to TechCrunch, Shopify says that Kit has already endured a strong adoption and noticed 5x more customers drive to merchant stores through Facebook advertisements. Now that Kit is free of cost, Shopify is expecting to see even greater growth in the future.