How Google’s “Speed Update” Will Affect Your Web Page Starting This Month

Posted on: Tuesday, July 3, 2018

The importance of mobile friendly web pages is no longer a secret.  Internet users are rarely doing all of their searches on desktops and instead, phones and tablets are the preferred device for browsing the Internet. According to McKinsey & Company, Google stated, “61 percent of users are unlikely to return to a mobile site they had trouble accessing,” which further reiterates the importance of mobile friendly websites.

Google announced earlier in the year that changes to its mobile ranking factors will be altered as of July 2018. According to the initial announcement on Google’s Webmaster Central Blog, a “Speed Update” will commence this month and page speed will become a part of the ranking factors for mobile searches. While web page speed has been a desktop ranking factor since 2010, according to RocketMill, this feature is new to mobile search engine results.

What Does This Mean For You?

This update is only going to affect the websites that are extremely slow, which should only hinder a small percentage of queries as Google stated. This means that if your business has been focused on desktop searches, it is now more important than ever to consider mobile searches. Google has not offered a direct way of knowing whether or not your web page will be affected, though a few resources were recommended. Google states Chrome User Experience Report, Lighthouse and PageSpeed Insights are three different ways to evaluate your web page. has been specializing in web and app development for over 18 years and is constantly evolving and innovating to ensure web pages remain competitive and noticed. When creating websites, our highly skilled team of developers design sites to ensure the site is fully optimized not only on desktop, but equally on mobile devices.

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