Facebook is a company that is continuously coming out with new updates to keep up with other competing social media, and also to give their platform an edge that ensures users will continue to use it every day. This week, two new upgrades were made, and both are reflected in Facebook’s Stories.
Recently, multiple social media platforms made an update to add ‘stories’ to their home page – mimicking the commonly known and widely used Snapchat stories. Instagram was first to hop on the bandwagon, with Facebook following not too far after. However, the success of stories seems to be much greater on Instagram than on Facebook. Why? This could be due to a few different reasons – the audience, the general content, the follower vs. friend theme, and the like.
Now, the first new item added to Facebook Stories is within Groups and Events – a separate Facebook area that includes everything from party invitations, to business dinners, to networking events, clubs, teams, and everything in between. Groups and Events have members or a list of invitees, and they can be public, visible to the entirety of Facebook, or completely private, so that only members can see the content. The update here is that Stories will now be available within these specific groups, so for example, an invite to a Wedding under events can post multiple unique stories within that group, visible to attendees of the wedding – giving many different perspectives on the same night.
The second update affects Facebook and Facebook Messenger. Before, stories posted could be different between both of these applications, and there were some bugs with viewing different stories twice due to the overlap between the two apps. Now, ‘Stories’ covers the two, ensuring minimal redundancy and maximum efficiency for story viewing.
Be sure to check out these new updates, and stay ready for the next set of roll outs that will be coming soon.