Google Rebrands Payment Platform

Posted on: Friday, January 12, 2018

With numerous online payment options to choose from, consumers are often left feeling overwhelmed by the updates and changes in tools, such as Google, Apple Pay and PayPal. Nonetheless, the most recent Google payment update may be for the better.

With two different systems, navigating Google’s payment tools has been a tricky task for some users. However, on January 8th, 2018, Google’s Vice President of Project Management (Payments) announced the merger of their two pay systems. What used to be Android Pay and Google Wallet has now become Google Pay, which indeed sounds just like another favourite- Apple Pay. In turn, this means that users will now be able to have their Google mobile payments, loyalty platform and peer money transfer all available on one app, which is most definitely a lot more efficient.

Not only will this update benefit Google payment users, but it is a necessary action for Google to take in order to compete with the other payment systems previously mentioned, like Apple Pay. As nearly everyone is a user or at least familiar with Google, Google Pay is actually quite simple. Your information is stored securely in your Google account, so checking out online and paying friends will be quicker than ever.

Additionally, you will be seeing a lot more of Google when checking out online or in stores, whether you’re booking a place to stay on vacation or purchasing items online. Google Pay will be increasingly more prevalent during checkout and according to the Google VP’s blog post, initial partners include Airbnb, Dice and Fandango, just to name a few.

While there aren’t any new features in particular that have rolled out with this update, both payment systems are now more efficient and attached to the Google brand. We will be following closely to see if any other updates trail after this rebrand!


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