The attention span of a consumer has decreased drastically. Thus, when creating a website as well as content, it is important to incorporate the best practices to ensure potential clients are instantly captured.
As specialists in web design and development, the Terabit.ca team constantly seeks the most innovative ways to create captivating websites and apps for our clients. The list of best web design practices is constantly evolving due to changes in user preferences, as well as changes in technology. However, highlighted below are five simple web design practices every company website should incorporate.
If your website isn’t on the first page of Google search, the chance of your target audience viewing it is quite slim. Have your website land on the first page of Google searches with proper search engine optimization (SEO) techniques. Effective SEO begins with proper web development. At Terabit.ca we build each and every site we work on from the ground up to be quick loading, with proper code and speed optimizations that appeal to search engines, such as Google.
Despite how great your content is, if your website fails to incorporate a unique design with graphics, most viewers will not be engaged. In addition, the website is an important part of your company’s image. Most consumers will check out your website first before being in contact with you, so appearance is significantly important. Have fun with it and try to illustrate the persona of your company through your website!
Many of our blogs have highlighted a common theme, going mobile! Mobile friendly websites and applications are absolutely necessary. Ensure your website is optimized for other devices instead of just desktop. This will allow you to optimize the number of individuals you reach and ensure your prospects can reach your site anytime, anywhere.
Direct the viewer to the action you would like them to take, whether it’s purchasing a product, calling or filling out a contact form. Make the call to action (CTA) noticeable to the viewer, but not overbearing.
You have your website up and running, but how will you measure the success? This is where tracking metrics comes into play. The website should integrate functionalities that track conversions, clicks, etc. Then you can fully track the website’s results and learn more about your target audience.