To remain up-to-date in the fast-paced digital landscape, many leading retailers have begun unveiling augmented reality (AR) apps that provide consumers with a whole new, online shopping experience. For example, Walmart and IKEA both provide an AR experience for consumers to display products virtually in their home. Even Facebook jumped on this trend earlier in the spring, testing AR in Messenger with select companies.
According to TechCrunch, Facebook announced on Tuesday that they will be expanding their AR experience to test AR Ads in the News Feed.
The test initially began with the designer brand, Michael Kors, letting consumers try on sunglasses virtually and in turn, eliminating the hassle of going to a store. Later in the summer, other companies like Sephora, Bobbi Brown and Wayfair will provide an AR experience on the Facebook News Feed. With these big brands on board, Facebook users can expect many more companies to also provide AR opportunities.
In addition to the virtual shopping, Facebook also stated they will be expanding Shopping for Instagram Stories. According to The Verge, this holiday season will be a busy time for advertisers, as that’s when the shopping feature on Instagram will be available for all brands to use. Through this feature, Instagram users can directly buy products by clicking a sticker on a retail brand’s story.
Lastly, TechCrunch also reported that Facebook will be rolling out a new video creation kit to assist companies in creating mobile video ads, which have proven to be more effective than still ads.