Why Should Your Website Be Mobile Friendly?

Posted on: Thursday, October 6, 2016

With the constantly evolving world of technology, more and more people have been using their mobile devices for business use. This trend is only rising, so if your website isn’t mobile friendly yet, you should definitely consider making the change.

Personally, I find it super irritating when I have to use my fingers to zoom in and look around a webpage, especially when I am trying to click on something. A responsive web design means that your website is optimized to be used and viewed on various mobile devices without any additional actions on the part of the viewer to see or interact with the page. Take a look at our website for example; the picture above is what someone viewing on their phone will see, and on the below is the view from a computer.

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In addition to looking better and providing easier usability, there are some other reasons why you should consider making your website mobile friendly if it isn’t already which are provided below.

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The Psychology of Colour in Web Design

Posted on: Tuesday, September 13, 2016

Your website design is a way to creatively showcase your business. Thus, you want to make sure the colours you use are portraying the image you wish to express to your audience, as colours can create a certain impression on a website. If your website gives off the proper impression, it will show that your company is trustworthy and professional. Below is a list of some commonly used colours in web design, and what they mean psychologically.

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Red: excitement, bold, power

Orange: friendly, cheerful, confidence

Yellow: optimism, warmth, energy

Green: peaceful, health, growth

Blue: trust, strength, dependable

Purple: creative, wise, sophistication

Grey: balance, calm, neutral

Black: power, elegance, wealth

White: innocence, cleanliness, purity

 

There are different types of colour schemes you can use for your website design. It it typical to stick to 2-4 main colours, as when there are too many colours the image you are trying to portray will get lost. Whether you want completely contrasting colours, or a set of similar colours, you can use these colour schemes to make sure you choose the proper complementary/contrasting colours.

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There are many online tools that can assist you with creating the perfect colour scheme, such as Adobe Color CC. Remember that colour has the power to improve conversions by grabbing the attention of potential customers and influencing certain emotions which can result in sales. Time to get creative and choose the right colour scheme for your brand!

 


The Difference Between a Web Designer and Web Developer

Posted on: Monday, August 15, 2016

Many people think that web designers and web developers do the same thing, but in fact the jobs are very different.

Whether you are looking to become a web designer/developer or looking to hire one, it is important to understand that they are two different professions.

Differences

Web Designers

A web designer is primarily responsible for how a site looks and feels, as well as how it functions (navigation, usability, etc.) They focus on the front-end of the site, which is what the public sees. They use programs like Photoshop to create wireframes, then hand them off to the developers so they can code the site.

Web Developers

Web development begins with on key thing; code. They are familiar and experienced with many different computer languages used to build websites. For example, Javascript is a language that is used for the browser, whereas PHP is a common language used to build the server.

There are two different types of web developers: front-end and back-end. Front-end developers take the visuals created by the designer and use code to physically build the site. They focus on the efficiency of the website and ensure everything runs as intended. Back-end developers focus on how more complex aspects of a site work,  such as functionalities like e-commerce shopping and interactions with databases.

The Confusion

Web design and development often intersect, as many professionals do both. For example, many designers are learning basic coding languages such as HTML and CSS, so that they can code the basic aspects of the website themselves, often using popular frameworks such as Bootstrap, or Zurb Foundation and then they hand off the finished design to a developer to add any functionality that is needed.

If you are looking to hire a designer or developer, it is important to understand these differences. If you are looking for a basic website, hiring a web designer or front-end developer will be beneficial, and are less likely to cost as much. Back-end development projects however, tend to be more pricey, as it is the more involved than web design.

 

 


5 of the BEST Web design Trends in 2016

Posted on: Wednesday, August 10, 2016

All design trends come and go, but in web design, they do so quite often. With new technologies arising, designs will change as there are improvements to be made. As a web designer it is crucial that you stay up to date on the latest trends so you can provide your clients with designs that they will love. It is also important as a client to be aware of the latest trends so you have some inspiration as to what you want your website to look like. Below are the 5 of the best current web design trends. Follow these to have the hottest website of 2016!


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