The attention span of a consumer has decreased drastically. Thus, when creating a website as well as content, it is important to incorporate the best practices to ensure potential clients are instantly captured.
As specialists in web design and development, the Terabit.ca team constantly seeks the most innovative ways to create captivating websites and apps for our clients. The list of best web design practices is constantly evolving due to changes in user preferences, as well as changes in technology. However, highlighted below are five simple web design practices every company website should incorporate.
If your website isn’t on the first page of Google search, the chance of your target audience viewing it is quite slim. Have your website land on the first page of Google searches with proper search engine optimization (SEO) techniques. Effective SEO begins with proper web development. At Terabit.ca we build each and every site we work on from the ground up to be quick loading, with proper code and speed optimizations that appeal to search engines, such as Google.
Despite how great your content is, if your website fails to incorporate a unique design with graphics, most viewers will not be engaged. In addition, the website is an important part of your company’s image. Most consumers will check out your website first before being in contact with you, so appearance is significantly important. Have fun with it and try to illustrate the persona of your company through your website!
Many of our blogs have highlighted a common theme, going mobile! Mobile friendly websites and applications are absolutely necessary. Ensure your website is optimized for other devices instead of just desktop. This will allow you to optimize the number of individuals you reach and ensure your prospects can reach your site anytime, anywhere.
Direct the viewer to the action you would like them to take, whether it’s purchasing a product, calling or filling out a contact form. Make the call to action (CTA) noticeable to the viewer, but not overbearing.
You have your website up and running, but how will you measure the success? This is where tracking metrics comes into play. The website should integrate functionalities that track conversions, clicks, etc. Then you can fully track the website’s results and learn more about your target audience.
The importance of mobile friendly web pages is no longer a secret. Internet users are rarely doing all of their searches on desktops and instead, phones and tablets are the preferred device for browsing the Internet. According to McKinsey & Company, Google stated, “61 percent of users are unlikely to return to a mobile site they had trouble accessing,” which further reiterates the importance of mobile friendly websites.
Google announced earlier in the year that changes to its mobile ranking factors will be altered as of July 2018. According to the initial announcement on Google’s Webmaster Central Blog, a “Speed Update” will commence this month and page speed will become a part of the ranking factors for mobile searches. While web page speed has been a desktop ranking factor since 2010, according to RocketMill, this feature is new to mobile search engine results.
This update is only going to affect the websites that are extremely slow, which should only hinder a small percentage of queries as Google stated. This means that if your business has been focused on desktop searches, it is now more important than ever to consider mobile searches. Google has not offered a direct way of knowing whether or not your web page will be affected, though a few resources were recommended. Google states Chrome User Experience Report, Lighthouse and PageSpeed Insights are three different ways to evaluate your web page.
Terabit.ca has been specializing in web and app development for over 18 years and is constantly evolving and innovating to ensure web pages remain competitive and noticed. When creating websites, our highly skilled team of developers design sites to ensure the site is fully optimized not only on desktop, but equally on mobile devices.
The Google Maps API Platform has received a mega makeover that affects just about every developer using it, whether you’re operating as a freelancer, commercial entity or small business. Starting just a few weeks ago, on June 16th, all developers had to adjust to the Platform’s changes and price hikes. The new changes are quite drastic and have been re-branded under the new name of Google Maps Platform.
According to TechCrunch, Google has simplified the platform by creating three core platforms, labelled as: Maps, Routes and Places. This is quite a transition considering the platform previously had 18 different Maps APIs. In addition, it’s important to note that despite the platform changes, developers are assured that existing code will continue to work without any issues or alterations.
Perhaps one of the biggest changes coming about from the major update is the change in user’s fees. If you have been using the Google Maps Platform, you have probably already noticed. However, for those that plan on using the platform, it’s important to understand the charges you will incur. In summary, every developer receives $200 a month for free and yes, that’s every month. For those that exceed $200, there are multiple pricing plans, in which users only pay for what they use. As stated by TechCrunch, Google will no longer offer Standard and Premium plans. Instead, Google will only provide a single pricing plan that offers free support to userst. Check out Google’s full list of pricing options here.
What are your thoughts on the new updates?
With new university and college graduates actively seeking jobs, a partnership between Udacity and Google launches at a perfect time. As reported by TechCrunch, Udacity, a website full of online learning tools and classes, has partnered with Google to launch free career development courses.
Udacity posted a blog announcing the courses and stated that connecting students to jobs has always been a part of their mission, henceforth the heavy emphasis on in-demand skill course offerings, such as artificial intelligence and coding. The free courses and partnership with Google doesn’t come as a huge surprise, as Udacity paired with Google for a trial program titled, “Networking for Career Success” that launched in March for 60,000 Grow with Google scholars.
Now available across the world, Udacity and Google are partnering to offer 12 more free courses that provide valuable career advice. Courses include resume and cover letter assistance, LinkedIn tips, interview guidance and much more.
As mentioned, the timing could not be more perfectly calculated. For recent grads searching for employment opportunities, or those between jobs looking to refresh their LinkedIn, Udacity’s new courses are definitely worth checking out!