It is no secret that there are simply not enough trained data professionals to fill the market demand. Many tech giants have attempted to combat this problem through various tactile learning programs to encourage more people to enter this profession. Evidently, Airbnb has noticed this problem and gone above and beyond to create a solution for this ever increasing problem.
Airbnb has stated they have created a program called, Data University to make their workforce more knowledgable. This initiative is a university-style program that Airbnb has customized around its internal data and tools. Additionally, the program offers three different levels of instruction to adhere to the various needs of employees.
The company initially launched Data University in the third quarter of 2016. Since then, Airbnb has noticed a significant rise in the number of active weekly users of its internal data tools. In turn, Airbnb is hoping to expand this program to all 22 of their locations around the world.
Approximately 18 months ago, Google launched their Accelerated Mobile Pages (AMP) initiative. This open-source initiative’s purpose is to create websites and ads that are high performing and faster than ever.
Google has continuously been aiming to improve and expand their AMP initiative. In turn, today, Google announced that they will be rolling out two new ways to utilize AMP to enhance digital advertising.
As Google AdWords has been one of Google’s most profitable services, it only makes sense for the search engine leader to enhance the experience for AdWords users. Google will be launching a new AdWords in beta that allows the users to use fast-loading AMP pages for their search ads. Additionally, Google will be increasing the speed of ads across the Google Display Network by using the AMP pages technology. Thus, Google Display Network ads will be converted into the AMP ad format.
Evidently, Google is noticing the importance of fast loading webpages as the attention span of readers online is so short. Moreover, Google stated that AMP Ads will load up to 5 seconds faster than regular ads despite the similar look. By having webpages that load faster, businesses will reach their audience more effectively and be using their budget more wisely.
In February, Pinterest announced the launch of three new visual search tools, including Lens, Shop the Look and lastly, Instant Ideas. These add-ons not only intrigued the users as they were able to easily find what they wanted, but it also was of interest to advertisers. In response to the marketers request for more promotional opportunities, Pinterest is now rolling out the same visual technology to make advertisement pins more effective and readable.
Tim Kendall, Pinterest President, announced their update on May 16th, at TechCrunch Disrupt stating, “Until now we’ve only applied the visual discovery tech to the organic consumer-facing products, but the news is we’re now applying it to ads”.
This Pinterest update means the company will employ the same image recognition that users are currently utilizing, which powers visual search and recommendations. Thus, the visual technology will pick up on colours, styles and themes that the user is looking at and then generate similar promotional content. In turn, visual technology will allow advertisers to effectively reach their target audience more easily and effectively.
These innovations appear to enhance the Pinterest user experience as they aim to provide convenient ways for users to find what they are looking for. Additionally, these search tools also provide significant opportunities for various businesses to gain exposure.
On May 10th, 2017, Google updated their app and mobile website to enhance the user experience and interactivity. This new feature will enable users to look up events and activities that are happening near their location.
This may sound a bit familiar to Facebook users, seeing as the social media site has been offering a public events space page for quite some time now. Facebook users are able to discover events near them and RSVP to keep track of their events.
How it Works
Once the user searches for an event on Google, a drop down box will appear with an organized list of nearby, local events. Google will pull events from other applications, such as Meetup and EventBrite. Additionally, Google will allow individuals to add their events to the listings, so long as they follow the guidelines.
This new feature on Google is now available to users in the United States.