Move Over Slack: The Latest in Team Messaging Platforms

Posted on: Wednesday, August 2, 2017

Over the past few years, many businesses have made use of an application called Slack – a team communication and messaging platform that connects all employees, manages them in different groups, and allows easy discussion within the entire workplace.


There are quite a few reasons for why Slack has become such a powerful communication tool. It reduces email traffic that can quickly clog up inboxes, it serves as a direct method of communication for teams who may not always be located in the same place, or who work in different time-zones or on different shifts. Further, employees now have the option to chat in a much less formal fashion than regular email would allow. This can serve to increase the team bond and overall communication as it increases comfort level and encourages easy participation. Finally, Slack can be a huge time saver since it keeps all messages, posts, documents, and data in one place.

However, one key missing piece that Slack does not have is the ability to incorporate email into the chat app. This is where Redkix comes into play. The latest application allows communication to be both internal and external: through team specific channels, as well as email communication to third parties. Threaded conversations can be moved into emails, and vice-versa to ensure everyone remains in the loop.


The main improvement with Redkix is that it allows users to do everything they need within one app, instead of switching between Slack and email for co-workers and customers. In this day and age, simplicity and ease of access is key. Redkix launched its public beta today, and the premium program will be available in the private beta. This could become the new tool to have for integrated team communication.

4 Ways to Market your Mobile App

Posted on: Wednesday, May 31, 2017 specializes not only in website development, but in app development as well. Today’s consumer requires everything at their fingertips, which is why mobile app development has grown incrementally and is so useful for businesses; large or small-scale. However, many businesses struggle with promoting and advertising there app once it is created. While apps can strengthen your brand, increase reach and generate sales, without the proper marketing, the app may not reach full potential. The following tips are to assist in the promotion and advertising of mobile applications to ensure success and longevity.

1. Create a Microsite

Create a one or two page website that highlights what your app offers to attract users and downloads. This will generate web traffic and in turn, draw attention to your newly released mobile application.

iphone_apps2. Blogging 

Creating your own business blog is a great way to share content regarding your application. Additionally, reach out to relevant bloggers that are interested in your area of expertise. Doing so, will generate more content regarding your mobile app that will reach a large demographic.

3. Utilize Social Media

Using social media to broadcast the new app assists in broadcasting all the benefits that come from using the application! Post videos, pictures and relevant contests to engage your audience.

4. Reach out to Current Clients

Contact current clients to kick start the app. Offering promotional pricing for current clients and have them test out the app is an excellent way to increase word of mouth advertising.

3 Business Strategies for Remaining Competitive

Posted on: Friday, April 21, 2017

The current corporate culture of existing firms incorporates the marketing concept, which emphasizes customer satisfaction, long term profitability over short-term profits, and a cross-functional perspective.  Therefore, it is necessary to constantly adapt to changing consumer preferences and reevaluate your business objectives in order to guarantee longevity.

The following three tips are simple and effective business strategies to maintain or increase competitiveness in the market.

social-media1.Develop Social Media Strategies

In this day and age, establishing a social media presence is essential for businesses to remain competitive.  Aligning your social media tactics with your overall company objectives will help your company’s social media marketing to be more effective, and therefore boost website traffic.  Additionally, social media enables your company to receive ongoing feedback and insight that will assist in future strategies and growth.

2.Scan Your Competitors

By scanning competitors and major industry leaders, you will not only gain better insight, but be able to see common trends in the industry as well. Furthermore, in order to remain competitive and become a major industry leader, it is crucial to differentiate yourself. Examining competitors will provide useful knowledge regarding how your business can create a competitive advantage.


As the market is continuously evolving, you may find your company objectives, target market, and other variables may change. Thus, it is necessary to constantly reevaluate and reposition your brand if necessary. This may involve modifying your target audience, behaviour, and communication objectives, or creative strategy.

4 Tips for Working at Home

Posted on: Friday, March 31, 2017

If you’re anything like me, by this time of year I notice a common trend: loss of motivation. This could be attributed to the weather or business of the year; nevertheless, it’s helpful to discover new ways to maintain motivation and productivity.  Furthermore, working at home and flexible schedules have become increasingly popular.  The question is, how do you remain motivated while working alone from home? Below are some useful tricks and tips to successfully work from home.

Blank notepad over laptop and coffee cup on office wooden table

1. Set a Schedule

While working at home is desirable because of the flexibility, setting a daily schedule is a great idea to ensure productivity.  Without a set schedule, it becomes difficult separating your work life from your personal life.  As tempting as it is to check your emails and continuously work on your tasks all day, it is not productive or beneficial. By defining a set schedule, you can determine precisely when to work and when to take a break. Additionally, this schedule can vary each day to suit your needs.

2. Change of Scenery

While this may seem counterproductive, leaving your work station is one of the most beneficial tools for working at home. Whether you go for a walk, workout or grab a coffee, a change of scenery is wise in order to maintain productivity.  Also, try working in various locations to boost your motivation.

3. Get Dressed

It’s tempting to stay in your pyjamas and slippers, after all it’s just you in the office. However, this doesn’t always result in productivity.  Instead, try getting dressed and ready for your day, every morning before you begin your work. Getting into this routine will allow you to feel fully revitalized and ready for a day of work, similar to if you were going to the office.

4. Create a Daily Plan 

It may seem as though you have all the time in the world when you’re working at home.  However, you will shortly find that is not the case and the days do in fact, fly by.  To ensure you complete all desired and necessary tasks, utilize a daily planner. Daily planners help track your work, set a schedule and also aid in separating work and your personal life.

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