3 Business Strategies for Remaining Competitive

Posted on: Friday, April 21, 2017

The current corporate culture of existing firms incorporates the marketing concept, which emphasizes customer satisfaction, long term profitability over short-term profits, and a cross-functional perspective.  Therefore, it is necessary to constantly adapt to changing consumer preferences and reevaluate your business objectives in order to guarantee longevity.

The following three tips are simple and effective business strategies to maintain or increase competitiveness in the market.

social-media1.Develop Social Media Strategies

In this day and age, establishing a social media presence is essential for businesses to remain competitive.  Aligning your social media tactics with your overall company objectives will help your company’s social media marketing to be more effective, and therefore boost website traffic.  Additionally, social media enables your company to receive ongoing feedback and insight that will assist in future strategies and growth.

2.Scan Your Competitors

By scanning competitors and major industry leaders, you will not only gain better insight, but be able to see common trends in the industry as well. Furthermore, in order to remain competitive and become a major industry leader, it is crucial to differentiate yourself. Examining competitors will provide useful knowledge regarding how your business can create a competitive advantage.

3.Reposition 

As the market is continuously evolving, you may find your company objectives, target market, and other variables may change. Thus, it is necessary to constantly reevaluate and reposition your brand if necessary. This may involve modifying your target audience, behaviour, and communication objectives, or creative strategy.


4 Tips for Working at Home

Posted on: Friday, March 31, 2017

If you’re anything like me, by this time of year I notice a common trend: loss of motivation. This could be attributed to the weather or business of the year; nevertheless, it’s helpful to discover new ways to maintain motivation and productivity.  Furthermore, working at home and flexible schedules have become increasingly popular.  The question is, how do you remain motivated while working alone from home? Below are some useful tricks and tips to successfully work from home.

Blank notepad over laptop and coffee cup on office wooden table

1. Set a Schedule

While working at home is desirable because of the flexibility, setting a daily schedule is a great idea to ensure productivity.  Without a set schedule, it becomes difficult separating your work life from your personal life.  As tempting as it is to check your emails and continuously work on your tasks all day, it is not productive or beneficial. By defining a set schedule, you can determine precisely when to work and when to take a break. Additionally, this schedule can vary each day to suit your needs.

2. Change of Scenery

While this may seem counterproductive, leaving your work station is one of the most beneficial tools for working at home. Whether you go for a walk, workout or grab a coffee, a change of scenery is wise in order to maintain productivity.  Also, try working in various locations to boost your motivation.

3. Get Dressed

It’s tempting to stay in your pyjamas and slippers, after all it’s just you in the office. However, this doesn’t always result in productivity.  Instead, try getting dressed and ready for your day, every morning before you begin your work. Getting into this routine will allow you to feel fully revitalized and ready for a day of work, similar to if you were going to the office.

4. Create a Daily Plan 

It may seem as though you have all the time in the world when you’re working at home.  However, you will shortly find that is not the case and the days do in fact, fly by.  To ensure you complete all desired and necessary tasks, utilize a daily planner. Daily planners help track your work, set a schedule and also aid in separating work and your personal life.


4 Benefits of Business Blogging

Posted on: Wednesday, March 15, 2017

Whether you’re operating a small business and trying to gain exposure, or have already established a well-known company, business blogging can be extremely beneficial.  First, you may be wondering what business blogging is; essentially, it is a marketing tool that utilizes the creation of short content updates (blogging) to gain a greater amount of online exposure for your business.

Blogging-Banner

Next, it is important to note the benefits of blogging for business:

1. Inexpensive & Simple: Blogging is an inexpensive way to gain exposure and increase your company’s online presence.  There are numerous blogging platforms that are not costly, where you can use their templates to make blogging that much easier, such as WordPress.com, Blogger and Weebly

  • Check out this link to learn more about various blog platforms

2. Search Engine Optimization: Frequent and relevant blogging can increase the online visibility of your business.  Through consistent blogging and proper use of keyword plug-ins, blogging provides Google and additional search engines new content to index. Furthermore, the more often your blog is clicked on and shared, the higher your website moves up in search results. By connecting your blog to various social media websites, you are able to grow an even greater online presence, as you are providing more platforms to be searched.

3. Client Interaction: Blogging allows for your business to closely interact with existing and potential clients.  Blog posts can be tailored to answer questions they may have, updates in your industry or information regarding the services or products your business offers.  Blogging enables closer client engagement, especially if you reply to comments on your blog posts.

4. Word of Mouth Exposure: As previously mentioned, blogging is evidently an effective way to gain exposure. However, blogging is also beneficial in the sense that anyone can view your posts, which creates an open forum not only for discussion, but sharing. Viewers may share your blog on various platforms or with their friends.  This leverages a free source of marketing, word of mouth, which enhances your business’s rapport and trustworthiness.


5 Ways to Boost Website Traffic

Posted on: Friday, December 23, 2016

Although starting a webpage is exciting, it also comes with a few hidden challenges, such as gaining followers and increasing website traffic.  Modern Keyboard With Colored Social Network Buttons.The following five tools are simple and effective ways to begin boosting traffic on your page without spending any additional costs on advertising.


1. Create a social media plan  

With the ability to retweet and repost on social media outlets, it’s easy to accidentally post irrelevant content. However, in order to capture the attention of your target audience, a social media plan is integral.  The first step include identifying the goals and objectives that you would like to achieve through your marketing strategies.  Next, decipher who your target audience is (demographics, psychographics, geographics, etc.).  From there, you can edit your social media platforms and posts accordingly to maintain an engaged target audience and increase your following.  Aligning your social media tactics with your overall company objectives will help your company’s social media marketing to be more effective and therefore, boost website traffic.

2. Network 

Network, network, network! Networking is sometimes overlooked by companies, but it is a crucial part of creating a successful business.  Networking can be beneficial for your company in numerous ways, including attracting new clients, recruiting employees, finding business products and promoting products.  Simply put, when you build a strong network of connections, your following increases and therefore, increases website traffic.

3. Join Similar Communities

Joining similar communities on various social media websites, as well as blog communities, is a simple and efficient way to gain followers and increase website traffic.  By interacting with businesses and people with similar interests and practices, gaining a larger following will be easier than targeting posts to the general public.  Furthermore, joining various communities will help you gain further insight on topics of interest to your company.  

4. Tag your Posts

Adding tags is a quick and easy way for users to find your posts.  By using a hashtag on Twitter or tagging a category in your other posts, users are then able to find your posts more efficiently.  Additionally, effective tags will allow your page to pop-up first when users are searching key words, such as “e-commerce” or “web design”.

5. Follow relevant people 

Following relevant people on social media is extremely important whether you’re hoping to gain clients, customers or simply a larger web presence.  By following competitors, clients or top business leaders on social media, your company will be able to discover key insights regarding your clients, competition and business trends. Additionally, with the connections formed through social media, marketing strategies and future growth plans can be adjusted to ensure they will be effective.

We hope these tools are of use to your company and we wish you the best of luck with your marketing efforts.


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