With so much of a company’s marketing and customer base accessing them through online sources, data analytics are a major trend that has been picking up speed for quite some time. Now, where do we even start with the phenomenon that is data analytics? Let us first define what it is. Data analytics is the process of extracting, manipulating, and categorizing data in order to determine trends and patterns that will hopefully enable a business to increase productivity and overall business strategies. One of the most common examples of data analytics is a business using their social media website to track the flow of clicks, likes, views, and comments on their posts, etc. With the data, the business is better equipped to understand it’s website traffic, and therefore can make better decisions regarding their post content, times, etc.
Sometimes, it is all too easy for companies (especially up and coming ones) to want to gather a massive amount of data so they have absolutely all angles and sources to work with when the analysis is to be completed. What many businesses are not doing is a pre-data analytics analysis – meaning they do not actually know what they waant to get out of the analysis, or what aspects they want to analyze.
You may have heard before that planning is one of the most crucial functions in any business, and this is no exception. A company must come up with what criteria and standards it wants to measure. If this is not done, the opportunity cost of gathering the data may be more than the overall results of the analytics. How so? Well, if they amount of time and money put into creating the analytics is greater than the value of the output result, then the entire process may not have been worthwhile.
When planning is done successfully, companies can benefit from product improvements, lower costs, and higher quality decision making processes.
With the constantly evolving world of technology, more and more people have been using their mobile devices for business use. This trend is only rising, so if your website isn’t mobile friendly yet, you should definitely consider making the change.
Personally, I find it super irritating when I have to use my fingers to zoom in and look around a webpage, especially when I am trying to click on something. A responsive web design means that your website is optimized to be used and viewed on various mobile devices without any additional actions on the part of the viewer to see or interact with the page. Take a look at our website for example; the picture above is what someone viewing on their phone will see, and on the below is the view from a computer.
In addition to looking better and providing easier usability, there are some other reasons why you should consider making your website mobile friendly if it isn’t already which are provided below.
Many people think that web designers and web developers do the same thing, but in fact the jobs are very different.
Whether you are looking to become a web designer/developer or looking to hire one, it is important to understand that they are two different professions.
A web designer is primarily responsible for how a site looks and feels, as well as how it functions (navigation, usability, etc.) They focus on the front-end of the site, which is what the public sees. They use programs like Photoshop to create wireframes, then hand them off to the developers so they can code the site.
There are two different types of web developers: front-end and back-end. Front-end developers take the visuals created by the designer and use code to physically build the site. They focus on the efficiency of the website and ensure everything runs as intended. Back-end developers focus on how more complex aspects of a site work, such as functionalities like e-commerce shopping and interactions with databases.
Web design and development often intersect, as many professionals do both. For example, many designers are learning basic coding languages such as HTML and CSS, so that they can code the basic aspects of the website themselves, often using popular frameworks such as Bootstrap, or Zurb Foundation and then they hand off the finished design to a developer to add any functionality that is needed.
If you are looking to hire a designer or developer, it is important to understand these differences. If you are looking for a basic website, hiring a web designer or front-end developer will be beneficial, and are less likely to cost as much. Back-end development projects however, tend to be more pricey, as it is the more involved than web design.
A new logo, a new website design, and now a re-newed blog!
If you don’t already know, Terabit.ca is a website development company that provides innovative online business solutions. We created this blog to show off our newest work and keep our followers up to date on our latest company news. We also want to share our own content related to web development technologies, social media marketing and much more. Check back often to see fun and informative posts!
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