The Double Edged Sword of Social Media

Posted on: Friday, December 15, 2017

Social Media has developed astronomically over the years since Facebook was first available to the public. The continuous debate that is often brought up nowadays attempts to determine whether spending all this time interacting ‘socially’ yet over the interest has done us more good or bad as a society. There are various studies that point towards both the benefits that have come from social media, in the form of relationships, business development and e-commerce, as well as education and learning. However, other studies show increased levels of depression, perfectionist desires, anxiety, and loneliness.

Another issue relating to social media is that some people just haven’t quite figured out how to use it, whether for personal or business use. There are many different types of people on social media, and there are definite “do’s” and “don’ts”.

How do you use social media? Is it something that you log on to to perform an action – such as uploading a photo, making a post, messaging a friend, or looking up information on a page? Or, is it merely a tool you use to scroll through pages and pages of updates and ads, look at what your friends and/or acquaintances have been up to lately? If you are using social media out of boredom, or a form of procrastination, this can be labelled as passive social media-ing. The opposite, as mentioned earlier, would be known as active use of social media, where you use it for a purpose.

Why do you use social media? Some may recall when they first signed up for a Facebook or MySpace account – what was the purpose? Maybe it was to fit in, to hop on the bandwagon and join the conversation that was everywhere, or maybe it was just out of curiosity. There is no question that we can use the technology to do an immense amount! Do you have a business that you keep updated through social media? Do you use it to keep active with old friends or family in different locations? Maybe you use it to find work or promote work! Unfortunately, there is a huge portion of the population who falls into the category where using social media has become about comparing themselves to others – lifestyle, looks, success, careers, etc. When only the best moments of one’s life are displayed to the public, it hides all other aspects of them and creates an image of perfection.

Next time you are feeling trapped by the endless scrolling possible on your preferred social media platform, take a moment to put down your smartphone and examine the relationships around you, and what you are still capable of doing without the help of social media.


This Week’s Facebook Updates

Posted on: Tuesday, November 14, 2017

Facebook is a company that is continuously coming out with new updates to keep up with other competing social media, and also to give their platform an edge that ensures users will continue to use it every day. This week, two new upgrades were made, and both are reflected in Facebook’s Stories.

Recently, multiple social media platforms made an update to add ‘stories’ to their home page – mimicking the commonly known and widely used Snapchat stories. Instagram was first to hop on the bandwagon, with Facebook following not too far after. However, the success of stories seems to be much greater on Instagram than on Facebook. Why? This could be due to a few different reasons – the audience, the general content, the follower vs. friend theme, and the like.

Now, the first new item added to Facebook Stories is within Groups and Events – a separate Facebook area that includes everything from party invitations, to business dinners, to networking events, clubs, teams, and everything in between. Groups and Events have members or a list of invitees, and they can be public, visible to the entirety of Facebook, or completely private, so that only members can see the content. The update here is that Stories will now be available within these specific groups, so for example, an invite to a Wedding under events can post multiple unique stories within that group, visible to attendees of the wedding – giving many different perspectives on the same night.

The second update affects Facebook and Facebook Messenger. Before, stories posted could be different between both of these applications, and there were some bugs with viewing different stories twice due to the overlap between the two apps. Now, ‘Stories’ covers the two, ensuring minimal redundancy and maximum efficiency for story viewing.

Be sure to check out these new updates, and stay ready for the next set of roll outs that will be coming soon.

Understanding Data Analytics

Posted on: Tuesday, September 26, 2017

With so much of a company’s marketing and customer base accessing them through online sources, data analytics are a major trend that has been picking up speed for quite some time. Now, where do we even start with the phenomenon that is data analytics? Let us first define what it is. Data analytics is the process of extracting, manipulating, and categorizing data in order to determine trends and patterns that will hopefully enable a business to increase productivity and overall business strategies. One of the most common examples of data analytics is a business using their social media website to track the flow of clicks, likes, views, and comments on their posts, etc. With the data, the business is better equipped to understand it’s website traffic, and therefore can make better decisions regarding their post content, times, etc.

Sometimes, it is all too easy for companies (especially up and coming ones) to want to gather a massive amount of data so they have absolutely all angles and sources to work with when the analysis is to be completed. What many businesses are not doing is a pre-data analytics analysis – meaning they do not actually know what they waant to get out of the analysis, or what aspects they want to analyze.

You may have heard before that planning is one of the most crucial functions in any business, and this is no exception. A company must come up with what criteria and standards it wants to measure. If this is not done, the opportunity cost of gathering the data may be more than the overall results of the analytics. How so? Well, if they amount of time and money put into creating the analytics is greater than the value of the output result, then the entire process may not have been worthwhile.

When planning is done successfully, companies can benefit from product improvements, lower costs, and higher quality decision making processes.

Share This Site

Our Services

Recent Posts