This Week’s Facebook Updates

Posted on: Tuesday, November 14, 2017

Facebook is a company that is continuously coming out with new updates to keep up with other competing social media, and also to give their platform an edge that ensures users will continue to use it every day. This week, two new upgrades were made, and both are reflected in Facebook’s Stories.

Recently, multiple social media platforms made an update to add ‘stories’ to their home page – mimicking the commonly known and widely used Snapchat stories. Instagram was first to hop on the bandwagon, with Facebook following not too far after. However, the success of stories seems to be much greater on Instagram than on Facebook. Why? This could be due to a few different reasons – the audience, the general content, the follower vs. friend theme, and the like.

Now, the first new item added to Facebook Stories is within Groups and Events – a separate Facebook area that includes everything from party invitations, to business dinners, to networking events, clubs, teams, and everything in between. Groups and Events have members or a list of invitees, and they can be public, visible to the entirety of Facebook, or completely private, so that only members can see the content. The update here is that Stories will now be available within these specific groups, so for example, an invite to a Wedding under events can post multiple unique stories within that group, visible to attendees of the wedding – giving many different perspectives on the same night.

The second update affects Facebook and Facebook Messenger. Before, stories posted could be different between both of these applications, and there were some bugs with viewing different stories twice due to the overlap between the two apps. Now, ‘Stories’ covers the two, ensuring minimal redundancy and maximum efficiency for story viewing.

Be sure to check out these new updates, and stay ready for the next set of roll outs that will be coming soon.


Understanding Data Analytics

Posted on: Tuesday, September 26, 2017

With so much of a company’s marketing and customer base accessing them through online sources, data analytics are a major trend that has been picking up speed for quite some time. Now, where do we even start with the phenomenon that is data analytics? Let us first define what it is. Data analytics is the process of extracting, manipulating, and categorizing data in order to determine trends and patterns that will hopefully enable a business to increase productivity and overall business strategies. One of the most common examples of data analytics is a business using their social media website to track the flow of clicks, likes, views, and comments on their posts, etc. With the data, the business is better equipped to understand it’s website traffic, and therefore can make better decisions regarding their post content, times, etc.

Sometimes, it is all too easy for companies (especially up and coming ones) to want to gather a massive amount of data so they have absolutely all angles and sources to work with when the analysis is to be completed. What many businesses are not doing is a pre-data analytics analysis – meaning they do not actually know what they waant to get out of the analysis, or what aspects they want to analyze.

You may have heard before that planning is one of the most crucial functions in any business, and this is no exception. A company must come up with what criteria and standards it wants to measure. If this is not done, the opportunity cost of gathering the data may be more than the overall results of the analytics. How so? Well, if they amount of time and money put into creating the analytics is greater than the value of the output result, then the entire process may not have been worthwhile.

When planning is done successfully, companies can benefit from product improvements, lower costs, and higher quality decision making processes.


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