Coming Soon: Augmented Reality Ads on Your Facebook News Feed

Posted on: Wednesday, July 11, 2018

To remain up-to-date in the fast-paced digital landscape, many leading retailers have begun unveiling augmented reality (AR) apps that provide consumers with a whole new, online shopping experience. For example, Walmart and IKEA both provide an AR experience for consumers to display products virtually in their home. Even Facebook jumped on this trend earlier in the spring, testing AR in Messenger with select companies.

According to TechCrunch, Facebook announced on Tuesday that they will be expanding their AR experience to test AR Ads in the News Feed.

The test initially began with the designer brand, Michael Kors, letting consumers try on sunglasses virtually and in turn, eliminating the hassle of going to a store. Later in the summer, other companies like Sephora, Bobbi Brown and Wayfair will provide an AR experience on the Facebook News Feed. With these big brands on board, Facebook users can expect many more companies to also provide AR opportunities.

Photo Source: https://mashable.com/2018/07/10/facebook-augmented-reality-ar-ads-in-news-feed/#sN_rWZsvSiqF

In addition to the virtual shopping, Facebook also stated they will be expanding Shopping for Instagram Stories. According to The Verge, this holiday season will be a busy time for advertisers, as that’s when the shopping feature on Instagram will be available for all brands to use. Through this feature, Instagram users can directly buy products by clicking a sticker on a retail brand’s story.

Lastly, TechCrunch also reported that Facebook will be rolling out a new video creation kit to assist companies in creating mobile video ads, which have proven to be more effective than still ads.


Facebook Updates Privacy Settings

Posted on: Friday, March 30, 2018

After facing serious backlash from data misuse and privacy concerns, Facebook is attempting to regain the public’s trust.

Last week, Mark Zuckerberg stated the social networking giant would not only be moving forward with more transparency, but he stated they would be strengthening their policies and cracking down on how the data is used. However, just this week, Facebook also released a statement regarding the alterations they will be making to ensure users feel more secure when using the social media platform.

While these changes aren’t necessarily new, Facebook is taking the steps to make them more available and easy to find. If you’re a frequent FB user, then these changes are worth a quick glance!

1. Controls will be easier to find and use with this update. Facebook stated they have redesigned the user controls on mobile phones to be consolidated into one single page, in contrast to previously spanning over 15 different pages. In addition, Facebook will now explicitly state what third-party applications can and cannot do with your information.

2. Privacy Shortcuts Menu is a new feature that Facebook is adding into user settings. If you’re a Facebook user, you may have noticed that the privacy settings were tricky to navigate and lacked necessary explanations. Thus, the privacy shortcuts menu allows users to quickly access the privacy settings with a simple click of the mouse. In addition, explanations regarding the privacy statements are provided.

3. Access Your Information is a new method for users to manage their Facebook activity, such as posts or interactions with others, making it easier to review your history and delete anything you wish to.

Along with these updates, Facebook also reported that they are aiming to be even more transparent with users by sharing what their data is being used for. While some have simply deleted Facebook in the wake of this scandal, others may be trusting Facebook to make a change and handle user data more appropriately.


What’s New with Facebook?

Posted on: Friday, February 16, 2018

Facebook has been making major changes to their social media site. With complaints regarding the upcoming changes in algorithm favouring popular sources and articles, the social media giant has been facing quite a bit of backlash.

However, in terms of smaller scale changes, let’s take a look at what Facebook has been up to and what updates users can expect to see on their newsfeed.

1. Lists

According to TechCrunch, Facebook has begun to unveil a new feature, lists, that allows users to attach lists to their status updates. These updates can be anything from to-do lists to bucket lists. Facebook has been in the process of rebranding their social media site to enhance personalization and encourage meaningful interactions. Hence why the personalized nature of this new update is not a surprise. Lists began rolling out on February 12, 2018 and will continue to be launched in various locations.

2. Breaking News Videos

According to Business Insider, Facebook will begin to test a new section within Facebook Watch to provide users with access to breaking news stories.  It is evident that this tool could be of use as the Facebook algorithm changes. The algorithm changes mean that content will only be seen if it has meaningful interactions, such as shares and comments. Considering breaking videos often draw a lot of attention, publishers can utilize this and experience success during the newsfeed reboot.

3. Community Help Efforts

Yesterday, TechCrunch reported that Facebook will be partnering with on-demand transportation service, Lyft and other companies, including Chase and Save the Children. Facebook’s goal is to present a platform with information and services to provide safety for people in need and enable them to rebuild their community after a crisis. The platform will include information to assist people in finding various necessities, such as food, water, shelter and transportation. Kudos to Facebook for expanding their Community Help platform to help people in need.


Facebook Messenger Facilitates Communication for Businesses

Posted on: Friday, December 1, 2017

You may have noticed that lately on Facebook, when you search a company or business and are brought to their page, a new chat box will open between yourself and the business. There will often be a message letting the individual know that they can use the chat box to ask any questions they may have. Most business pages will now also show some data relating to their messaging, such as the average message response time. This can be very helpful to users looking for a quick answer to a question they have, where they were not able to find the information elsewhere. This could be as simple as, “What are your store hours today?” or even “Do you have this specific product in store right now?”.

Here are some of the common things you can see on each business page:

 

Facebook made an announcement discussing that it would be increasing the functionality and availability of this chat service. Individuals will now be able to communicate with a company both through Facebook messenger, as well as the company’s actual website through whatever chat function is available there. People who choose to interact with this service will be most likely speaking too a customer service representative who is able to answer any questions, comments, or concerns someone has. The big improvement is that the conversations will now be synced between the website and Facebook, making the communication lines more open. This will be done through automatic saving of the conversation history and transfer between platforms, so you are able to pick up right where you left off.

Watch for the beta and final version to be released!


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