Upgrades and improvements in personal and home security are always being released on the market. Especially in today’s society of ‘smart’ devices, there is a unique need for everything to be more connected, and this does not stop at one’s small personal devices, but to appliances, machinery, and even our homes and vehicles. Recently, there has been a huge market for smart technology relating to home security, such as keypads, locks, doorbells, front door cameras, and much more. Some of the perks include key-less entry; meaning friends, family, cleaners, etc., can enter your home without always in possession of a key.
Further, many companies allow the lock and keypad to be directly connected to a user’s phone, meaning they receive notifications and live updates for when their door is opened and closed, locked and unlocked, and further allows you to lock the door from your workplace, or the grocery store, if you forgot to do so.
Another popular device is a doorbell cam, that shows the homeowner who is ringing the doorbell, standing on the front porch, or what time a package was delivered. Even more interesting, the device is programmed with speakers and audio, so you can speak to whomever is at your door when you aren’t physically present. These products are becoming very successful, so it is no surprise that larger companies are wanting to collaborate with smart lock makers to create a mutually beneficial business idea.
Enter Walmart, who reached out to August, a smart lock company in the US. The idea is simple: online orders placed through Walmart.com will be shipped and delivered to your doorstep as per usual, except the delivery person will now be able to enter your home to drop off the package, and if you ordered cold or frozen food, they will place it directly in the fridge or freezer. How convenient!
To ensure ultimate safety, homeowners will be able to watch the entire delivery unfold in real time from their smartphone. The code given to the delivery service will also only work one time, so re-entry is not a risk. Walmart currently uses delivery service ‘Deliv’ which began through Sam’s Club last year.
Experts say that this is just the beginning of what we will start to see as the battle between companies like Walmart and Target face against e-commerce giant Amazon.
If you haven’t already created an e-commerce website for your business, now is the time to truly consider taking the next step. There are over 12 million e-commerce stores on the internet, and each one holds an advantage over your company because people anywhere and at any time can purchase their products.
So if you have decided to take the jump and create an e-commerce website, you are already on the right track. But what exactly are the key components that your website must have? First, you must of course have a custom designed website. Over 94% of people believe that custom designed e-commerce sites result in better conversion rates and more sales. After you have your design nailed, there are 5 essential components your e-commerce website must have, and we will describe each.
1. Properly Structured Website
It is extremely important that your e-commerce website is easy to use. If a customer is looking to purchase a product, but can not find it, that will ruin the chance at a potential conversion. Make sure that your website has a simple structure, with the most important pages accessible from the main navigation menu. If you have many products, separate them into categories. And don’t forget to use proper labelling that will make sense to your customers.
2. Mobile Friendly Shopping Experience
Today, the world of technology is evolving quickly, more and more people have been using their mobile devices to shop online. By ensuring that your e-commerce site is mobile friendly, you can be sure this will result in more conversions. In addition to having a responsive design, you must also make sure that your mobile navigation is easy to use and your checkout functions easily.
3. Product Descriptions with Pictures
On an online store, there are typically no sales support staff to help the customer with their purchase decision (Unless you install a chat assistance). Therefore, your product descriptions must act as your sales staff, by being detailed and accurate. Including good quality pictures will also help communicate the product, as customers can only use their sight when online shopping (and not their 4 other senses).
4. Easy Checkout Process
The most frustrating experience for an online shopper is when they have gone through the process of shopping and selecting items, but struggle to purchase them because of a poorly functioning checkout process. This is probably the biggest conversion killer. Your checkout process must have good functionality and usability if you want your potential customers to trust your website and your brand. Some key functions to providing a good checkout experience are to ensure your website has optimal speed, show product descriptions and images in the cart, allow for easy editing of products in the cart, and provide a support contact.
5. No Unexpected Shipping Fees
Shipping charges kill conversions. 28% of customers will abandon a purchase if surprised with shipping fees. If you are going to be charging for shipping, make sure that the customer is aware of that BEFORE they reach the checkout page. You might still lose some buyers, but it is better than making them go through the whole process and slapping them in the face with it at the end. You can add a “calculate shipping” feature to the cart, which will inform the customer how much they will have to pay when adding the product to their shopping cart.
Your website design is a way to creatively showcase your business. Thus, you want to make sure the colours you use are portraying the image you wish to express to your audience, as colours can create a certain impression on a website. If your website gives off the proper impression, it will show that your company is trustworthy and professional. Below is a list of some commonly used colours in web design, and what they mean psychologically.
Red: excitement, bold, power
Orange: friendly, cheerful, confidence
Yellow: optimism, warmth, energy
Green: peaceful, health, growth
Blue: trust, strength, dependable
Purple: creative, wise, sophistication
Grey: balance, calm, neutral
Black: power, elegance, wealth
White: innocence, cleanliness, purity
There are different types of colour schemes you can use for your website design. It it typical to stick to 2-4 main colours, as when there are too many colours the image you are trying to portray will get lost. Whether you want completely contrasting colours, or a set of similar colours, you can use these colour schemes to make sure you choose the proper complementary/contrasting colours.
There are many online tools that can assist you with creating the perfect colour scheme, such as Adobe Color CC. Remember that colour has the power to improve conversions by grabbing the attention of potential customers and influencing certain emotions which can result in sales. Time to get creative and choose the right colour scheme for your brand!