We’ve heard a LOT about every social media site imaginable adding a ‘Stories’ feature to their application, where users can upload short clips that often disappear after a certain time period. Although Snapchat is where the feature originated, it can now be found on Instagram and Facebook, and is definitely increasing in popularity.
Today, YouTube announced that it would be releasing its own version of Stories, and it will be called ‘Reels’. Most applications have a Stories function at the very top of the application, where users can individually view each post made by their friends or those who they follow. To break away from the norm, YouTubers will need to actually click on the profile of another user, and the Reel will be visible in a separate side bar.
This may seem strange, since YouTube is already a website where people go to watch videos, blogs, presentations, and everything in between. Why add the trendy new feature when it is almost the same as the entire site’s content? Well, YouTube stated that the Reels will only be a maximum of 30 seconds long, so they will not mimic full video content. They are meant to be used in the same way as other stories, for quick snapshots into a person’s life, or for short updates or thoughts.
Unlike conventional stories, Reels will give the user the option to let them expire or not. Stay tuned!