3 Business Strategies for Remaining Competitive

Posted on: Friday, April 21, 2017

The current corporate culture of existing firms incorporates the marketing concept, which emphasizes customer satisfaction, long term profitability over short-term profits, and a cross-functional perspective.  Therefore, it is necessary to constantly adapt to changing consumer preferences and reevaluate your business objectives in order to guarantee longevity.

The following three tips are simple and effective business strategies to maintain or increase competitiveness in the market.

social-media1.Develop Social Media Strategies

In this day and age, establishing a social media presence is essential for businesses to remain competitive.  Aligning your social media tactics with your overall company objectives will help your company’s social media marketing to be more effective, and therefore boost website traffic.  Additionally, social media enables your company to receive ongoing feedback and insight that will assist in future strategies and growth.

2.Scan Your Competitors

By scanning competitors and major industry leaders, you will not only gain better insight, but be able to see common trends in the industry as well. Furthermore, in order to remain competitive and become a major industry leader, it is crucial to differentiate yourself. Examining competitors will provide useful knowledge regarding how your business can create a competitive advantage.

3.Reposition 

As the market is continuously evolving, you may find your company objectives, target market, and other variables may change. Thus, it is necessary to constantly reevaluate and reposition your brand if necessary. This may involve modifying your target audience, behaviour, and communication objectives, or creative strategy.


Cancer Champions Breakfast

Posted on: Wednesday, April 19, 2017

Terabit.ca’s Founder and President, Jamie, will be joining Media Mall in attending the Cancer Foundation’s, Cancer Champions Breakfast on May 10, 2017.

Cancer is a disease that has likely touched everyone reading this post, in fact; according the Canadian Cancer Society, 555 Canadians are diagnosed with cancer each day.  Screen Shot 2017-04-19 at 11.46.37 AMMoreover, those of us who have been touched by cancer know what a difficult time these families are going through. It is our hope that the Cancer Champions Breakfast will provide these families with some hope and joy.

Since 2009, more than 2,500 community leaders in Ottawa have partaken in Ottawa’s Cancer Champion Breakfast to raise funds and awareness for local families who have had cancer affect their homes.  Each dollar raised will contribute to the likelihood of these families having access to innovative therapies, treatments and clinical trials.

Help us spread the word about the Cancer Champions Breakfast by creating a table of your own, or donating to our table.  Jamie’s goal is to raise $1000.00, so that together we can make a significant difference in the lives of families right here in Ottawa.  If you would like to donate, please click the link here– any donation would be greatly appreciated.

Terabit.ca thanks you in advance for your support and we hope to see some of you there.


Facebook Launches “M”: An AI Tool in Messenger

Posted on: Wednesday, April 12, 2017

After approximately two years in Beta testing, M Suggestions on Facebook has launched in the United States. Facebook users are now able to receive suggestions and shortcuts from the artificial intelligence assistant available in Facebook Messenger.

Facebook-M-796x399

Suggestions from M work through messenger, as it intervenes within ongoing conversations to provide recommendations and shortcuts, thus highlighting all of the features within Messenger. For example, if a friend states over Messenger that you owe them amount of money, M will suggest utilizing Facebook’s payment feature. Additionally, if you and a friend are planning a get together, M will assist in planning and providing reminders. M will also suggest sharing location when necessary, ride sharing options, GIF replacements and timed reminders, just to name a few.

Facebook’s new time-saving feature works through AI machine learning techniques in hopes of making Facebook Messenger a more common means of communication. M also encourages users to take advantage of Messenger’s hidden features that aren’t necessarily known by every Facebook user.

Despite the fact that M has only been launched to iOS and Android users in the United States, users in other countries should be expecting to see this feature coming to their Facebook Messenger eventually, as Facebook stated.


Google Launches Mobile Sites Certification Program

Posted on: Friday, April 7, 2017

On April 3rd, 2017, Google launched a certification program for mobile site developers. The certification requires passing an examination and allows developers to be accredited for their services and knowledge regarding mobile site design.  This new program is an addition to the Google Partnership Program, which also includes an examination and certification of Google AdWords. Thus, in order to complete the process and gain the certification, a Google Partnership membership is required.

Screen Shot 2017-04-07 at 4.17.04 PM

Google exclaims on their website that the examination mainly covers topics including;

  • Value proposition of mobile websites
  • How to improve mobile website speed
  • How to create an effective user experience for mobile websites
  • Introduction to advanced web technologies

 The Google Sites examination does not include any material regarding iOS or Android mobile operating systems, rather, it covers Google accelerated webpages. Nevertheless, the accreditation still provides developers with a certification and badge stating Google recognizes them as an expert in mobile sites development.


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