How Your Business Could Benefit From a Mobile App

Posted on: Tuesday, July 17, 2018

With fewer consumers browsing the web via desktop and increasingly more using the Internet on phones or tablets, it’s no secret that mobile apps have revolutionized the digital world and businesses.

A responsive or mobile-friendly website is no longer an optional feature, but a necessity for remaining relevant online. As technology evolves, however, mobile-friendly websites may not be enough, as consumers are already gravitating towards the convenience of mobile apps.

However, one misconception is that mobile apps are for large businesses, though this is far from actuality. Businesses of any size may benefit from a mobile app for many different reasons that are discussed below.

Enhance Customer Service

Convenience is key, which is why mobile apps can be so effective in providing enhanced communication between you and your clientele. It is quite common for mobile apps to offer in-app help desks and chat support for assistance. The instant communication between your business and consumer could be what sets you a part from the competition.

Increase Accessibility

Mobile applications offer great flexibility, as they are available to users 24/7. Users can access your app with the touch of a button, which may not sound like much, but it saves them the hassle of constantly searching for your business and additional information online. In addition, according to Cyber Gear, 80% of the time spent on mobile devices is spent using apps.

Build Strong Brand Recognition

An app is another digital outlet to display all your business has to offer and in turn, enhance your online exposure and visibility. Furthermore, brand recall can be increased via push notifications from the app.’s developers and designers have extensive experience not only creating mobile-friendly websites, but mobile applications. has seen first hand the importance of going mobile. The team can develop mobile applications for Android, iOS and Blackberry, as well as Windows Mobile platforms and app stores.

For any development/design inquiries, click this link. We would be pleased to hear from you.

The Latest Updates From Microsoft

Posted on: Friday, July 13, 2018

Microsoft has made quite a few announcements in the last 24 hours – let’s take a look at what’s new.

Firstly, the tech giant has made a significant change to Microsoft Teams, which was initially introduced in 2016, according to TNW. Teams is a communication and collaboration platform that offers many features similar to Slack, including scheduling, notes and attachments. In addition, the platform merges the user’s Office 365 apps so files can be shared with popular tools, such as Excel and PowerPoint.

Microsoft Teams has not received as much attention as Slack and perhaps that can be partly attributed to the cost structure. According to TechCrunch, the communication platform previously had a $60/year fee, which wasn’t very appealing to small businesses when there was a free option available from Slack. However, just yesterday, Microsoft announced that there will be a free version of Teams available.

Along with the free version are packages offered for $5.00 user/month and $12.50 user/month. Highlights of the free version include 300 users, 10 GB of shared storage and guest access, to name a few. More features can be found on the Microsoft Teams website.

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Secondly, Microsoft is rolling out the Whiteboard app on Windows 10, which is a collaborative app that was introduced last May according to TechCrunch. Microsoft describes Whiteboard as a virtual outlet, where colleagues can collaborate in real time, no matter the location. The app allows you to draw, write and create by simply using a stylus or your finger.

What’s more is that according to The Verge, not only are versions for iOS and the web coming soon, but Microsoft is planning on integrating Whiteboard into the Teams app.

Coming Soon: Augmented Reality Ads on Your Facebook News Feed

Posted on: Wednesday, July 11, 2018

To remain up-to-date in the fast-paced digital landscape, many leading retailers have begun unveiling augmented reality (AR) apps that provide consumers with a whole new, online shopping experience. For example, Walmart and IKEA both provide an AR experience for consumers to display products virtually in their home. Even Facebook jumped on this trend earlier in the spring, testing AR in Messenger with select companies.

According to TechCrunch, Facebook announced on Tuesday that they will be expanding their AR experience to test AR Ads in the News Feed.

The test initially began with the designer brand, Michael Kors, letting consumers try on sunglasses virtually and in turn, eliminating the hassle of going to a store. Later in the summer, other companies like Sephora, Bobbi Brown and Wayfair will provide an AR experience on the Facebook News Feed. With these big brands on board, Facebook users can expect many more companies to also provide AR opportunities.

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In addition to the virtual shopping, Facebook also stated they will be expanding Shopping for Instagram Stories. According to The Verge, this holiday season will be a busy time for advertisers, as that’s when the shopping feature on Instagram will be available for all brands to use. Through this feature, Instagram users can directly buy products by clicking a sticker on a retail brand’s story.

Lastly, TechCrunch also reported that Facebook will be rolling out a new video creation kit to assist companies in creating mobile video ads, which have proven to be more effective than still ads.

New G Suite Applications to Create Work-Life Balance

Posted on: Friday, July 6, 2018

As we enter the month of July, more and more people are taking their summer vacations and of course, Google is there to help with the release of new G-Suite features that are useful during vacation time.

Out of Office Update

Google announced on their blog a new Google Calendar feature that allows users to select the dates they are unavailable, by simply creating events with the “Out of Office” tag. The feature is fully customizable, so users can set a decline message and monitor the visibility. The event won’t appear as a typical message, as it is meant to stand out from other events.

Once the “out of office” event is set, Google Calendar will automatically decline meeting or event invites during that time period. In turn, colleagues requesting to meet with your during your time out of the office will receive the personalized message that was set.


Work Hours Update

In addition to the vacation time, users can also set their working hours and as Google stated, this will make it easier to differentiate your personal life and professional life. It works by notifying the user’s colleagues that they are not available when a meeting or event is scheduled outside their working hours. While user’s were able to set working hours for a single period of time before, now they will be able to set different hours for each day of the week and in turn, Google will infer your working hours based on previous scheduling patterns.

These new features are now available for all G Suite users to enjoy!

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